Case Study — Marketing Strategy

Original Objective

Although the company had a definitive niche in the construction trade that appealed to high-end clientele, the business owner did not like anything his creative team presented to him. He wanted a single marketing slogan to capture every feature and benefit related to his entire inventory. Sometimes our designers and writers have to take baby steps to help the client plan with realistic expectations.

Applied Expertise

We suggested that the president narrow his focus by identifying his target audiences. Each interested group had slightly different needs and requirements. Unfortunately, SGS could not radically change his entrenched viewpoint; somebody else would tackle that roadblock later. We did, however, provide the NanaWall owner with 250 clear, concise, and compelling taglines to use in future promotional campaigns. Today, you can read those snippets throughout his entire website.

Recognized Benefit

Simply great ideas are not always adopted initially or instantly. But given time, as creative plans temper and season, the customer may realize that we actually gave him more than he expected (and purchased). A decade later, our words and advice still ring true to wealthy NanaWall customers.