Design Samples: Brochures
 

General Simplicity and Attention to Detail

People like to look at friendly faces. But in our ever-evolving corporate climate, mugshots can become obsolete almost overnight. Great design allows for quick and easy changes. Because most of us don't have the time, energy or resources to redesign our company brochures annually, it helps to create a piece that will span five years with minimal upkeep. This two-color brochure fits the bill simply and elegantly.

Specialty Papers from Your Own Computer

A good designer knows when to pull out all the stops and when to submit to fast, economical shortcuts. Your business may require a once-in-a-lifetime presentation that guarantees a lasting impression; or you may want a functional-yet-attractive piece that can be updated continually, on a moment's notice. For the second scenario, printing with specialty papers directly from your own computer might be the best option.

Designed to Grab Your Reader's Attention

Sometimes we only need an informational brochure to last for a single event, so why pay offset prices? Often your project can be printed directly from your own computer and still give you full-color impact. This piece was printed two sided on 11-by-17 paper, trimmed to size at a local copy shop, and double gate folded. The client received a highly professional look for under $50.

Full-Color Brochures with Offset Printing

Even with the proliferation of personal computers, when you need a high quality direct mail piece, offset printing is still the way to go. Sharper images dominate, and there's no worrying about ink running in the rain or blotching from an innocent sneeze. But full color is pricey, so you need someone who can speak the printer's language — to avoid costly overruns and author's alterations.

Lighten Up and Get Your Point Across

Don't be afraid to poke fun at yourself, especially if you're promoting a new product. Among the most memorable emotional responses, laughter tops the list. (Tears work, too, but that's another subject altogether.) You want your target market to read your copy, so lighten up and make it enjoyable.