Case Study — Resource Management

Original Objective

The Creative Services department at Pearson Educational Measurement needed several promotional pieces to highlight their capabilities for potential customers both inside and outside of the company. Writing online and hardcopy text about these deliverables demanded a thorough understanding of all program resources - from project management tools to exceptionally gifted personnel.

Applied Expertise

By interviewing existing staff, we compellingly presented the group's strengths for fulfilling strict scope, budget, and scheduling requirements. Most importantly, we introduced each team member with a glowing Vitae of individual training, experiences, accomplishments, and industry-specific awards.

Recognized Benefit

SGS Design analysts know how to draw out significant information from divergent internal teams, subcontracted resources, and decision-making stakeholders. We then draft tightly written marketing materials, cooperatively edit written and scripted copy, and communicate pertinent qualifications in a friendly, non-threatening way.